Business card strategies for doctors are complicated. By business card strategies I mean promotions and marketing.
Marketing is a necessity for any business including doctors. Sure, nothing beats word-of-mouth advertising, but even that is a form of marketing. And there is a method to that too! A decade or two ago it was considered questionable whether or not it was ethical for a doctor to market or advertise their services. Nowadays it’s considered unethical if a doctor does not openly share their abilities.
So yes, doctors should and must market their services, their practices, and themselves.
There was an extremely successful doctor here in Wisconsin, Dr Clarence Gonstead who often bragged that he never spent a dime on advertising. Konseling Online Upon closer inspection, this doctor had built a state-of-the-art architecturally unique clinic on top of a hill, donated substantially to build a church (containing a plaque with his name), and taught seminars all over the country; excuse me, but that is a lot of advertising/marketing. LOL.
And how about doctors who get extremely great results for their patients by rendering extraordinary service, is that advertising? Absolutely! Keep up the great work docs!
Quite often many doctors are searching for