At the heart of any company’s marketing strategy is the company’s brand. In the simplest and most straightforward terms, this is the essence of corporate identity. As defined by the American Marketing Association, ‘any name, term, design, symbol, or other feature that identifies one seller’s goods or services as distinct from those of another seller’.
A brand is a representation of a company and everything it represents. Branding, meanwhile, is building your brand as a product or service for a specific need. It aims to put a particular brand into consumer awareness. One way to reach potential markets is through product promotion.
Kleenex, for example, is a great example of branding, due to its common association with facial tissue paper. Tear? Here, have some Kleenex. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. This is the goal of every company – not only to offer a brand as a product or service, but to make a brand synonymous with a particular product or service.
And among the many ways of branding, apart from advertising through traditional and new media, product promotion has proven to be the easiest way to win the hearts of consumers.
According to the Promotional Products Association International (PPAI), a study of American consumers shows that they really enjoy promotional items, and for more than two centuries, these promotional items have been a large part of consumers’ everyday lives, proving their usefulness as and its effectiveness as a long-lasting branding and advertising tool.
Promotional products strengthen branding because of the impact these items have on consumers. A 2009 PPAI study conducted by MarketTools, Inc. on the effectiveness of promotional items as an advertising medium found that 83 percent of Americans like to receive promotional items with an advertising message.
At the same time, 69 percent would pick up a promotional item if they found it useful. So, it is important to choose the type of promotional product that is not only useful, but must also represent your brand well and can send a clear message about your business.
The purpose of using promotional products is not only to advertise your business and brand, but to reach your target market and resonate with your consumers. This direct impact will be seen in the rate of product and advertiser recall associated with promotional items, which in turn will affect their buying habits.
PromosLogos is a family owned business that provides a wide range of business promotion products for companies and individuals. It works closely with its customers to provide specific products and services such as custom printed gift items, making the experience enriching and enjoyable.