Will.i.am is launching a high-tech Xupermask in partnership with Honeywell

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Will.i.am isn’t any stranger to know-how, having invested in firms corresponding to Tesla and Beats Electronics. His subsequent enterprise is targeted on revamped the face masks.

The musician and member of the group Black Eyed Peas introduced a partnership with Honeywell to launch Xupermask, a high-tech face masks with noise canceling earbuds, Bluetooth help and a HEPA filtration system.

The masks will promote for $299 in two sizes, small/medium or medium/massive, and can begin transport within the U.S. on April 8. shoppers should buy a Xupermask on its web site.

Throughout an interview with U.S. TODAY, Will.i.am mentioned his thought for Xupermask stemmed from trying to unravel issues that include common masks carrying, corresponding to eyeglasses fogging up as you put on one or having your voice muffled whereas on a telephone name.

“What I noticed on the market on the planet was individuals had loose-fitted masks, and so they had earbuds,” mentioned Will.i.am. “After they bought telephone calls, they took the masks off and the earbuds fell on the ground, then the masks fell on the ground, after which the entire level was pointless as a result of every little thing bought soiled.”

The Xupermask features a customized head strap to assist the masks match snugly, three twin velocity followers to supply air circulation contained in the masks, HEPA (high-efficiency particulate air) filtration, and replaceable filters customers swap out each 30 days. It additionally contains a magnetic earbud docking system and microphone with noise discount know-how, in addition to LED lights.

The masks boasts as much as seven hours of battery life on a single cost. Replaceable filters for the Xupermask will likely be accessible in a 3-pack for $27.99.

“After we had been confronted with this concept of partnering with a world-renowned innovator to unravel a really particular shopper downside round having an ideal performing and trendy masks that you could possibly use for the entire day, it was simply an apparent match,” mentioned John Waldron, president and CEO of Security and Product Options at Honeywell, throughout an interview.

Followers of Black Eyed Peas could have seen the Xupermask earlier than. Will.i.am is noticed carrying one within the group’s video “Woman Like Me” that includes Shakira.

Will.i.am mentioned he initially deliberate to make a pair hundred Xupermasks for his shut pals earlier than connecting with Honeywell to supply extra broadly.

The musician mentioned relating to tech investing, he focuses on the potential answer it’d present. “I have been early and was the early fowl on some issues, and was the primary mouse and was caught within the mouse lure on some issues,” he mentioned. “However each single one in all them that I’ve invested in—does it resolve an issue?”


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