Thanks to iPhone 12 sales, Apple won the fourth quarter with the highest number of shipments among global smartphone vendors, says Canalys.
Apple ended 2020 with a big boost in smartphone shipments courtesy of the iPhone 12.
Based on a report released Thursday by research firm Canalys, Apple shipped its most ever smartphones in a single quarter with 81.8 million units, a gain of 4% from 2019’s fourth quarter. At the same time, the company’s smartphone market share rose to 23% from 21%, pushing it into first place in the worldwide smartphone arena.
Though Apple no longer parses out actual unit sales for its products, iPhone revenues last quarter jumped to $65.6 billion versus $55.6 billion in the prior year’s quarter.
SEE: iPhone 12: A cheat sheet (free PDF) (TechRepublic)
Calling the iPhone 12 a hit, Canalys analyst Vincent Thielke said that Apple is better positioned on 5G than its rivals as it’s heavily slanted toward developed markets and sales through mobile carriers.
“But it also made savvy moves behind the scenes to propel its sales and profitability,” Thielke added. “The omission of a power plug from the iPhone retail box, which reduces weight and size, is