How Samsung’s SmartTag Bluetooth trackers work (and how to buy them)

The SmartTag is small enough it won’t get in the way. 


James Martin/CNET

This story is part of CES, where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.

Samsung on Thursday held its first Unpacked event of the year, where in addition to a trio of new Galaxy S21 phones, the company also introduced the SmartTag and SmartTag Plus. The products are a direct competitors to Tile, the small Bluetooth trackers that help locate lost items like keys, your phone, pets and anything else you routinely misplace or would like to attach the tag to. Samsung is bundling a free SmartTag with Galaxy S21 preorders

There are several things to know about the new product. For a start, SmartTags connect to SmartThings Find, a service that’s already built directly into Samsung Galaxy phones — SmartThings is Samsung’s hub for smart home devices. There are also two different types of SmartTags, which makes things confusing right off the bat (don’t worry, we’ll explain below). 

Here’s everything we know about Samsung’s SmartTag so far (and what we don’t), from the price and way it works, to how to figure

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