I don’t have any empirical evidence to back this up, but if I had to guess which new-vehicle buyers are the most stubbornly opposed to electrification, I’d wager it’s pickup shoppers. Conversely, with the segment’s emphasis on torque and its seeming indifference to higher curb weights, light-duty trucks stand to benefit from gaining an electric helping hand more than most. While others have tried and largely failed to spark interest in gas-electric trucks, spending a few days driving thisPowerBoost has me convinced that this model stands the best chance of converting the masses to the joy of electrons. In fact, it’s the first hybrid pickup I’d buy.
When I say “masses,” I mean it. The F-150 has been America’s best-selling truck for 43 straight years, and the country’s best-selling new vehicle of any type. In fact, the F-Series is Ford built 900,000 F-Series trucks last year. Even if hybrid models only make up a modest percentage of total F-150s sold going forward, PowerBoost could single-handedly have a bigger net effect on America’s fossil-fuel consumption than any other vehicle, reportedly earning more money than every major US sport combined.