It’s a defining moment in any blessed auto enthusiast’s life: the first time they get to stab at the big, red Engine Start button on a Ferrari and take it for a drive. I still remember my first time fondly, and if you’ve ever had the pleasure of doing so yourself, I imagine it’s a moment that is similarly revered.
If so, cherish that moment, because if the 2021 Ferrari Roma is any indication, it’s a simple action that is now obsolete. You see, the Roma doesn’t have a big, red Engine Start button. It doesn’t have a button to start the engine at all, done away with in favor of a new steering wheel riddled with capacitive touch-sensitive pads. That, as it turns out, is not only a bit sad, it’s a big mistake.
The Roma is the latest model in Ferrari’s stable, and it’s also among the cheapest — actually, make that least expensive — ways to get yourself a ticket into the Scuderia, with a starting price of $222,420, including $3,750 for destination. (The lovely Blu Corsa example you see pictured here has enough visual and functional options to drive its price up to $316,240.)